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Being an esthetician isn’t about doing nails it is about making people feel their best, experience joy and connection where they might not have. Pushing people out of their comfort zones is my profession so what was different about a pandemic? Positivity is A hard concept without a global pandemic but every day we practiced affirmations and focused on the good in the world because there is still so much good. After all not one girl is ready to take their first client, but they thrive after wards and reward themselves for doing it anyway. People are prone to wanting comfort, but what is comfort? Being comfortable is, a resting phase, choosing to stand still over growing, taking the easy way if Covid has taught my students anything it is that there is no easy path to a prosperous life. Their opinion is valid but as I reiterated to them, we are going to be the safest province for practicing now due to our fabulous Pre-Empt Products and our association’s strict guidelines of infection control. The consensus from my students was that they were not “comfortable”. No way I will let a virus stop this class or any other class from being successful. My job as a leader to new esthetician’s lash technician and waxologists, is to uplift and share in people’s passions. As a college instructor at a Nova Scotia Aesthetics College I knew that tensions would be high after the first outbreak. We must remember what we do this for and why. My Covid story is about uplifting people in a fear-stricken world. Well well, if we have had a whirlwind of CHANGE in our industry over the last two years, EH!? Thank goodness for hospital grade disinfectants like Pre-Empt.

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“In this industry the professional Estheticians I know, have grown and changed continuously to evolve with this ever expanding profession of cosmetology.

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They have also recently opened a new Retail section in their store where anyone is welcome to come in and shop for hair and skin care products, even without a license.” Their professional section supplies licensed beauty professionals with cruelty-free hair products, skin care and other basic supplies needed for salon and spa services. They take care in considering the products they choose to stock so they can confidently stand behind every one.

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Using locally sourced up-cycled and repurposed materials they transformed their space into what it is today a reflection of their business values of minimal environmental impact and ethical, cruelty free beauty products. However, shortly after investing in a retail space and opening Twisted Orchid in early 2020 the government began to shut things down as a result of the global pandemic Rather than give up their business dream the pair took advantage of the restrictions and threw everything they had into renovating their shopfront. There wasn’t anything like it within a 240 mile radius, so they saw a great business opportunity. Having both worked in the beauty industry for quite some time, one in aesthetics and the other in cosmetology, they saw a need for a beauty supply store in their home town of Terrace, BC. “A little over one year ago, Janelle Efoda and Jessie Porter were so excited to start a business that they jumped in headfirst. Masks, sanitize, 1 client at a time, contact tracing, rumors and accusations (small town life), just so many changes in such little time, that just made your head spin! And let’s not forget the fear that the unknown had brought! Anyways, once we reopened in June I hit the ground running, working long hours and extra days to fit in clients who hadn’t had their hair done for the 3 month shutdown! Skip ahead to December, just when I was getting thr hang of everything, finds out I’m pregnant! So on top of covid now I have to make sure my baby is safe while working with public and being on my feet all day everyday! Let’s just say, work life balance is not something I manage well, but since covid and my little boys arrival, I have learned that life can switch up in a minute and you just have to enjoy it while we’re still here! So I guess good things really did come out of what I thought was a devastating issue at the time!” “I’m a salon owner/stylist, living in Bonavista, Newfoundland and Labrador! Covid didn’t hit NL as hard numbers wise, but regulations and shutdowns resulted in no work and then having to pick up the shattered pieces of what was once normal, and rearrange them into the “”new norm””.